6 Ways Graphic Design Can Increase Your Website Engagement

Anyone can create a website today because there are so many platforms and website builders available, even for free, but if you are running a business and want to be successful at it, then following certain business models and rules are simply a must. This brings us to graphic design, as it’s not something not many people are familiar with how important it is for every website, and these tips should clarify the real impact of using graphics to increase engagement online.

1. The more appealing look of the website

Source: goodmancreatives.com

Okay, looks are not everything, but on the other hand, first impressions are quite important, especially in the business world. Namely, as many studies have shown, we create our opinion about some person, or in this case, a website, in the first couple of seconds upon meeting them (looking around the website). That is why those first couple of seconds are where it all starts and ends, which is why in order to have more traffic, we simply need to have a greatly constructed website with interactive content. A common saying goes, “A picture is worth a thousand words,” and this is precisely where exemplary graphics can make a difference and really help you beat the competition. This modern business world can be cruel sometimes, and you should do everything you can to draw as many people as possible to your products or/and services and website and be more successful in your line of work. One of the best ways to achieve that is with graphic design.

2. Don’t forget about user experience

The reviews and comment section is the most sensitive yet highly important aspect of every business, and since the website is your first content and link with potential customers, it needs to be perfect. Of course, graphic design can be of great help here as it will make all the posts more enjoyable and, what’s probably even more important, easily sharable. It means that people will also have an option to share their experiences and thoughts about the website itself. On the other hand, it’s also beneficial in a way that it will help you make those posts more cheerful and colorful, and we all know about the significance of colorful visuals in our postings. All of that will help not just spread your message much easier and more efficiently, but it will also allow you to really show and share your opinions and those opinions on the website throughout the world, as the only thing left then is good marketing campaign.

3. Testimonials and stories

Source: balbooa.com

Some believe that this is the same as user experience, and even though both have common things in their structure, they actually differ a lot. Namely, adding stories and testimonials of brands or people leaves a much better impression on the viewer, but it’s not like you should just place any story out there. The target audience is of vast importance here, as not every product is made for everyone. That is why knowing precisely the type of audience you are referring to will help you use the right kind of stories and testimonials. That is also why going with a renowned agency or company with vast experience in graphic design is so important, as they can help you create a brand, provide visual support, etc., and you can visit here for more info on that.

4. Interesting animations instead many add-ons

Source: creatopy.com

We all know that adding some add-ons to a website means more money for its maintenance, but the problem with them is they can be too annoying and prevent visitors from seeing the content they are there for. Using too many add-ons, visuals or information can make it difficult for potential customers to find what they want to see, so it is always better to reduce their number to a minimum and make the site unique and easy to use. Instead of add-ons, it is a much better solution to use animation, but once again, it is crucial not to add too many of them, or they will become annoying just like add-ons. A few of them that can attract visitors, amuse them, and point to something important they need to see is enough, and there is no need to put more of them, as they will have the opposite effect and reject potential clients.

5. Easy to navigate

One of the most important things for visitors on our website is to allow them to find what they need in a few seconds instead of spending hours on it because it is not visible at first glance. Once again, a good graphic design can solve this problem and make navigation through the site much easier and more pleasant for visitors. Thanks to organized navigation, our potential customers are always a few clicks away from the services they need, and one of the best ways to achieve it is to use broad categories with as many subcategories beneath them. In that way, each service will be visible and easy to find, which is the main characteristic of good navigation. On the other side, poor navigation results in spending more time finding necessary information, so many people simply decide to quit and find another website with better navigation.

6. Making it accessible

Source: unsplash.com

Many people think it is enough to create a fully functioning page, spend some time on making it looks great, and add some features, but it is crucial to make it accessible via various devices. The reason for it is simple, since most people use their phones all the time, and thanks to the internet connection, they are now able to search the web, find necessary information, and order what they need. No matter how good our graphic design is, when we open the page via PC, we can lose many clients if it is not easily accessible via phone. Because of that, we need to use the one that will offer all the features for people who use their phones rather than PCs and make sure it is easy to navigate.